The fact that brands place their products on celebs is a well known practice, but it’s a little less known that they actively seek out folks recognized as “influencers,” people who are known for planting the seeds for new trends the masses eventually follow. Louis Vuitton makes the practice a public one by having a combination of celebs and influencers model its necklaces, bracelets, earrings and of course scarves for its Spring 2011 accessories lookbook. Shanghai tv presenter Zhu Zhu is featured above and there are more on the next page, including Keith Richard’s baby girl.
No comments:
Post a Comment