Following in supermodel Gisele Bündchen’s footsteps, 26-year-old Polish supermodel Daria Werbowy of IMG, who is featured on the cover of Vogue Nippon January 2010, is the new face for Loewe’s spring 2010 campaign. For its Spring '10 campaign, the Spanish brand enlisted Inez van Lamsweerde and Vinoodh Matadin.
"The spring/summer 2010 collection has a youthful, almost athletic feel, and Daria felt right for this," Vevers told VOGUE.COM this morning from his office in Madrid. "In the summer, Daria had been on a sailing trip across the Atlantic and looked super healthy and glowing. She perfectly represents the Loewe woman; sexy and strong - we've been drawn to strong women like Daria since I started at Loewe. The styling is pulled together and elegant - I wanted to reference the roots of the house - but on a cool, young women like Daria, I hope feels relevant for today."