Friday, July 2, 2010

Making of Louis Vuitton Autumn Ad Campain


Adorable-as-ever Marc Jacobs talks about the theme for Louis Vuitton’s Autumn ad campaign, and I know this sounds stupid, but one of the most interesting parts is when he catches himself calling the models “girls” and quickly corrects himself and says, “women.” The reference to models as girls is very much industry-speak so it’s striking that he makes the change….a reflection of consciousness or branding in-step with the line’s theme of a curvier and more womanly female?

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