Thursday, May 6, 2010



I’m sure this one went over most all our customer’s heads. This one’s a parody of Billy Joel’s “We Didn’t Start the Fire,” the popular 1989 song narrating the historic events throughout the late 20th Century, except re-appropriated to admit we did the dirty deed. As we’ve told you time and again, The Hundreds Bridgeburners, The Hundreds Firestarters!


Take it as you wish, but my reason for this graphic was to highlight the discrepancy between a nation that identifies predominantly as Christian (3/4 of Americans identify themselves as such) and whether their behavior reflects the presence of God. Politically, Socially, Ideologically. God Bless America? Or is it a Godless America?


The next few are from the recent Rosewood Collection, and can only be picked up at The Hundreds LA or The Hundreds SF. I’ve had this one brewing for years, literally sitting in my concepts folder since our 3rd or 4th season. I just never could find the right way to configure the idea, and for a while it just never quite fit in with the surrounding season. The point is to obviate the transition from what was once the minority to the now majority, through the likeness of spellings. Take it as you may, political, ethnic identity, the independent vs. the corporate giant.. this one’s for the underdog.


This is the back of our Catcher in the Rye-inspired t-shirt, a tribute to the late, great J.D. Salinger. The reclusive author was intensely secretive throughout his life, his privacy spawned all kinds of rumors concerning personal relationships and unpublished literary works. Anyways, in the second-to-the-last line of Catcher, Holden Caufield declares, “Don’t ever tell anybody anything.” How apropos:

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