Thursday, August 19, 2010

Kanye West’s Rosewood Movement and G.O.O.D.


Everybody is familiar on Kanye West’s dedication to his art. In case you haven’t heard before, Kanye is all and about the Rosewood Movement in preparation for the release of his next album – tentatively titled Dark Twisted Fantasy. Now, Luxist.com reports that even artists that are signed to his G.O.O.D. Music label are required to wear formal attire and to showcase exemplary behavior towards others as well. Read below.

“Leading by example is being taken a step even further. Rap singer and record producer, Kanye West, is apparently requiring everyone associated with his G.O.O.D. music distribution company to dress alike—something he is calling the “Rosewood Movement”. West and his posse, which at times includes fellow musician and G.O.O.D. client John Legend, are seen at events dressed in matching attire.

The Rosewood Movement is a fashion initiative in which Kanye and his group wear the same sharply tailored suits. It stems from the Rosewood Civil Rights Movement, but in this case is meant to raise the level of sophistication within the rap and hip hop worlds. Kanye is known to be a fashion trend setter, so this is meant to influence his followers to dress a bit sharper.
The current dress code is a Dior Homme Black Classic Skinny Suit (as seen on West in this photo). It is sold in Beverly Hills and New York City boutiques and retails for $2,200. It is available during every season.

West has explained in interviews that the Rosewood Movement is much more than just a fashion statement. It also includes good manners, no profanity in public, “calling your grandmother” and “taking care of your kids.”

The Rosewood Movement launched in July and other suits West’s group have worn include Lanvin and Club Monaco. Dior Homme will continue to be the suit of choice until further notice.
The classic look works well for West.”

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